Luxury Real Estate Developer
AI Agent Implementation
"Reactivated 42% of dormant leads and increased site visit bookings by 35% while reducing sales team cold calling time by 80%"
Before vs After
| Metric | Before | After | Improvement |
|---|---|---|---|
| Cold Lead Outreach | Selective/Manual | 100% database covered | Complete coverage |
| Lead Reactivation Rate | ~8-12% | ~38-42% | 3.5x increase |
| Sales Team Cold Calling | 80% of time | 20% of time | 80% reduction |
| Site Visit Booking Rate | ~3-5% | ~8-12% | 2.5x increase |
| Lead Qualification Time | 3-5 days per lead | < 10 minutes | 95% faster |
| Uninterested Lead Handling | No systematic process | Automatically blocked | Database cleaned |
How We Did It
We deployed an AI Voice Agent that systematically called the entire dormant lead database, introduced the luxury project, gauged genuine buying interest, and instantly booked site visits via Calendly for interested prospects. Leads wanting human interaction were live-transferred to sales reps, while those requesting details received brochures via WhatsApp/Email. Uninterested leads were permanently blocked—ensuring the sales team focused only on high-intent buyers.
The Challenge
Dormant Lead Database:
- Thousands of old leads sitting untouched in CRM
- No systematic reactivation strategy
- Uncertain which leads still had buying intent
Cost Prohibitive:
- Manual outbound calling too expensive at scale
- Sales team couldn't justify time on cold database
- Selective calling missing potential hot leads
The Workflow
Step 1 & 2: Database Activation & AI Outreach
Systematic outreach (50-100 calls per day) with interest checks and timeline assessment:
AI Voice Call
Interest Check
Timeline Assessment
Step 3: Intelligent Decision Paths
Instant Calendly booking + Confirmation WhatsApp/Email + Sales notification for "Hot" lead.
Live call transfer to senior consultant. AI provides context to rep before connection.
Instant brochure/floor plans via WhatsApp or Email. Scheduled follow-up call.
Lead permanently blocked/marked inactive. Database cleaned systematically.
Step 4: Follow-up & Nurture
Warm Lead Nurture: AI follow-up calls on Day 3 and 14, virtual tour link on Day 7, testimonials on Day 10.
Site Visit Reminders: 24-hour and 4-hour multi-channel reminders with directions.
Key Success Factors
- Complete Coverage: Every dormant lead contacted systematically
- Real-Time Booking: Instant Calendly integration for zero friction
- Live Call Transfer: Hot leads connected to human experts immediately
- Instant Delivery: Information sent within minutes via preferred channel
- Database Hygiene: Permanent blocking of uninterested leads
Business Impact
Operational
- 80% reduction in cold calling time
- 100% database reactivation
- Zero manual sorting needed
- Sales team focus on site visits
Lead Quality
- 42% reactivation of dead leads
- Site visit rate increased to 8-12%
- 2.5x improved conversion
- Pre-qualified visitor intent
Revenue Impact
- 65% increase in site visits
- Sales cycle shortened by 35%
- Higher closure rate from visits
- 8-12 more qualified visits/mo
THE OUTCOME
HyperSales acted as a pre-qualification and filtering layer, systematically breathing new life into a dormant lead database while ensuring the sales team spoke only to buyers with genuine purchase intent.
"The AI system transformed cold leads into warm opportunities at scale, while protecting sales team bandwidth—allowing human reps to focus on relationship building and deal closure for high-ticket real estate transactions."
Technology Stack
Deployment: 2 weeks setup + 2 weeks optimization