Digital Media & Performance Marketing Agency
AI Sales Agent Implementation
"From 8% to 24% lead-to-appointment conversion in 90 days—with zero additional sales headcount"
Before vs After
| Metric | Before | After | Improvement |
|---|---|---|---|
| First Response Time | 6–24 hours | < 2 minutes | 99% faster |
| Follow-up Consistency | 1–2 attempts | 7-day sequence | Automated |
| Lead Qualification | Manual | AI-powered | 100% coverage |
| Media Kit Delivery | Manual | Instant | Real-time |
| Lead-to-Appointment Rate | ~8-12% | ~22-28% | 2.5x increase |
| Show up Rate | ~25% | ~40% | 15% increase |
How We Did It
We deployed a multi-channel HyperSales AI system that initiates instant voice calls to every lead, books appointments directly on the phone, sends confirmation emails automatically, and follows up via WhatsApp and email for leads requesting more information. The AI Voice Agent handles qualification, scheduling, and information delivery—routing only confirmed appointments to the sales team.
The Challenge
Lead Management Bottlenecks:
- Fragmented lead data from multiple sources (website, campaigns, partnerships)
- Inconsistent follow-up due to sales team bandwidth limitations
- Manual media kit distribution creating delays
Conversion Issues:
- 65-70% lead drop-off after first contact
- Average 6-24 hour response time killing momentum
- No systematic nurture for warm leads
The Workflow
Day 0: Instant Engagement
Lead captured → Google Sheets → AI Voice Agent calls within 2 minutes
If interested:
Books appointment directly on phone → Sends email confirmation with calendar invite
If wants info:
Sends media kit via WhatsApp + Email → Enters nurture sequence
Day 1-4: Multi-Channel Nurture
WhatsApp: Media kit (Day 1) → Case studies (Day 2) → Testimonials (Day 3) → Callback CTA (Day 4)
Email: Media deck → ROI calculator → Final urgency reminder
Voice: Automated callback attempts on Day 2, 4, and 6 if no response.
Key Success Factors
- On-Call Booking: No link friction—AI schedules during conversation
- Instant Confirmations: Calendar invites sent within seconds
- Smart Delivery: Content sent only when requested via WhatsApp + Email
- Persistent Multi-Touch: Voice → WhatsApp → Email → Voice callback
Business Impact
Operational
- 60% reduction in manual follow-up
- Avoided hiring 2 SDRs (₹12-15L savings)
- Zero missed leads
Conversions
- 2.5x increase in lead-to-appointment
- 30% shorter sales cycle
- 55% reduction in no-shows
Scale
- Handles 500+ leads/month
- 24/7 consistent brand experience
- 18-24 bookings per 100 leads
THE OUTCOME
HyperSales transformed lead management from reactive and manual to proactive and automated. The breakthrough: AI books appointments during live calls, eliminating friction and dramatically improving conversions.
"The AI system doesn't replace sales expertise—it amplifies it by handling qualification, scheduling, and nurturing, so humans focus only on closing deals."
Technology Stack
Deployment: 2 weeks setup + 2 weeks optimization